Certified in 12 Amazon niches after completing an intensive live Amazon FBA Virtual Assistance / Store Manager Certification Program from a reputable e-commerce VA Training Academy in the Philippines.
Read MoreUnleash Your Amazon Store Success
Rheena Santos - Your Strategic Partner
in Productivity and Success in Amazon
ABOUT
Hi! I am Rheena Resurreccion-Santos and I am an Amazon FBA Store Manager. I can help Amazon businesses and sellers in various aspects of their Amazon operations. I bring extensive experience in merchandising and marketing across retail platforms, backed by a strong foundation in category management and retail merchandising. I offer virtual management for Amazon sellers and leverage my expertise in these areas.
Collaboration is key; together, we can strategize and drive success for your brand and business.
I specialize in Amazon FBA store management, Amazon product research and sourcing, Amazon account health management, Amazon keyword and SEO research, brand development, category planning, assortment optimization, inventory management, online retail navigation, and digital marketing strategy.
Collaboration is key; together, we can strategize and drive success for your brand and business.
I specialize in Amazon FBA store management, Amazon product research and sourcing, Amazon account health management, Amazon keyword and SEO research, brand development, category planning, assortment optimization, inventory management, online retail navigation, and digital marketing strategy.
Portfolio
Amazon Skills
AMAZON PRODUCT RESEARCH
Solid Research Not just Gut Feel. I utilize a data-driven strategy to analyze markets, discovering in-demand and lucrative products that can give your business a competitive advantage in any Amazon marketplace.
AMAZON PRODUCT SUPPLIER SOURCING & NEGOTIATION
The constant goal is to form long-term partnerships with the finest suppliers, ensuring the delivery of top-notch products and services. As a specialist, I always implement a comprehensive sourcing strategy, identifying critical supplier details to reveal crucial information such as their identity, core product offerings, e-commerce expertise, certifications, product variety, commitment to quality, and operational or factory locations.
AMAZON BRAND & LOGO MANAGEMENT
For Amazon Private labels, a unique logo aids in differentiation within a competitive market, fostering brand loyalty and serving as integral components of an effective marketing strategy. I can help Amazon FBA sellers come up with a professionally designed logo and cohesive branding communicate trustworthiness, showcasing your commitment to a strong brand identity across various platforms.
AMAZON PRODUCT CATALOG MANAGEMENT
Maximizing your Amazon listings is key for organic search success. I prioritize going beyond the basics, creating standout product descriptions. This involves not just crafting compelling text but also ensuring top-notch product images, strictly following Amazon's guidelines. I focus on integrating thorough keyword research, impactful visuals showcasing product features, and engaging illustrations to highlight the "What's In It For Me" for customers.
AMAZON ACCOUNT HEALTH METRICS
I ensure that your Amazon account is always at its optimal performance for long-term success. As a specialist, I pay particular attention to Amazon policy changes to safeguard overall compliance along with customer service performance and shipping performance.
CUSTOMER SUPPORT, REVIEW AND FEEDBACK MANAGEMENT
Overseeing customer support, reviews, and feedback for your Amazon business to guarantee excellent satisfaction and maintain a positive reputation.
AMAZON KEYWORD / SEO RESEARCH
Discovering the perfect set of keywords to enhance your Amazon visibility and attract specific traffic to your listings. I go across several aspects of your store to ensure that keywords are optimized when creating product listing, A+ content and PPC campaigns.
AMAZON ADS & PPC SPECIALIST
As a specialist, I give value in boosting your Amazon ad campaigns through strategic & efficient PPC management to achieve the best visibility and return on investment. I ensure to consistently monitor all on-going campaigns to make sure that each dollar is well-spent.
AMAZON INVENTORY MANAGEMENT
Efficiently organizing and fine-tuning your Amazon inventory for seamless operations and maximum profitability. As an inventory manager, I ensure that replenishments are ordered just in time through consistent monitoring of Amazon inventory reports, paying particular attention to item days worth and any uplift from long-term PPC / marketing campaigns.
AMAZON FREIGHT & LOGISTIC MANAGEMENT
I can help you navigate through the intricate world of freight logistics management to ensure e-commerce success.
AMAZON TOOLS
Amazon Related Certificates
A certificate program offered by the University of the Philippines Open University which is designed to equip participants with the necessary skills and knowledge to critically evaluate, analyze, and create media and information in today's digital age dominated by social media and self-broadcasting platforms.
Read MoreEDUCATION & RELATED EXPERIENCES
BACHELOR'S EDUCATION - University of the Philippines
Earned a Bachelor of Science degree in Clothing Technology at the University of the Philippines Diliman. This program equips and qualifies students for managerial and technical positions in the garment and textile manufacturing, buying/ trading companies, retail service and research establishments in related fields.
3/15/2001MERCHANDISING MANAGER - Rustan Commercial Corporation
Considered as the Philippine's top luxury retail store, I was responsible for curating and managing the assortment of high-end fashion products offered by the store in its children's apparel division. I formulated financial, marketing and promotional plans and strategies in order to meet sales objectives and ensure profitability of the children's apparel category.
7/15/2013SENIOR CATEGORY MANAGER - Walter Mart Supermarket Inc.
As part of the fastest growing retail supermarket in the country, I ensured that sales targets and profitability of the division are achieved through effective vendor management, efficient product range and assortment, and on time implementation of a comprehensive strategic plan for the non-food category.
4/18/2018BRAND STRATEGIST - Message & Grace Design Studio
I am part of a small design studio, owned and managed by my sisters in law. Our studio is called - Message & Grace. I provide the branding study and strategic planning for a roster of clients within our design studio. An end to end service, in collaboration with our graphic design specialist, to provide a comprehensive market competition study and analysis. Through which a definitive branding strategy and sound visual communication touchpoints are borne.
11/16/2023VIEW MY RESUME
Contact
- Novaliches, Quezon City, Metro Manila, Philippines
Amazon FBA Store Manager ● Amazon Product Research Specialist ● Amazon Account Health Specialist ● Amazon Keyword & SEO Specialist ● Category Management for Retail Merchandising
